NEW DELHI: Tata Motors has launched the all-new Ace Gold+ XL, expanding its popular mini-truck portfolio while celebrating 21 years of the iconic Ace brand with the launch of its ‘Ikkis Saal Bemisaal’ campaign.
The new Ace Gold+ XL is designed to offer enhanced payload capacity, improved profitability, and greater efficiency for small businesses and last-mile transport operators across India. The launch underscores Tata Motors’ continued focus on strengthening the country’s small commercial vehicle segment and supporting entrepreneurs with reliable mobility solutions.
Alongside the product launch, the company unveiled the ‘Ikkis Saal Bemisaal’ campaign to commemorate over two decades of the Tata Ace’s contribution to India’s transportation and logistics ecosystem. Since its debut, the Ace platform has played a key role in enabling self-employment and empowering lakhs of small business owners nationwide.
The company said the new Ace Gold+ XL combines durability, low operating costs, and modern features tailored to evolving customer needs in urban and rural markets alike.