NEW DELHI: HerKey, India’s largest AI-powered career engagement platform for women, has unveiled BEE – Brand Engage Experience — a first-of-its-kind marketing ecosystem designed to empower brands in building authentic relationships with India’s growing cohort of aspirational women professionals.
BEE is a data-driven, strategic solution created to help brands engage more meaningfully with a demographic that is not only joining the workforce in unprecedented numbers but also playing a pivotal role in driving household and business decisions. HerKey’s community of over 5 million women professionals, 20,000+ companies, and 200,000+ mentors forms the foundation for BEE’s impact-driven offerings.
“Women are no longer just consumers—they’re culture-shapers, wealth-creators, and the backbone of India's workforce resurgence,” said Neha Bagaria, Founder & CEO of HerKey. “BEE is built to help brands not just market to this powerful demographic, but to meaningfully connect with them—through stories, experiences, and conversations that matter.”
Backed by immersive formats such as fireside chats, expert sessions, and masterclasses, BEE aims to create genuine brand engagement journeys across different life stages — from freshers and returnees to working moms and aspiring leaders. With women influencing over 85% of all household purchases and expected to control nearly 50% of global wealth within five years, the platform offers brands a timely and compelling opportunity to build trust and loyalty.
Wasim Sayed, VP Growth & Marketing at HerKey, added, “BEE enables high-impact, measurable campaigns through our vast network of creators, experts, and consumers. It offers brands the ability to amplify their presence and create lasting impressions with India’s most influential consumer group — women.”
With over 20,000 partner companies already associated with HerKey, BEE is set to become the go-to platform for brand storytelling and audience engagement in the age of empowered women professionals.
